How Purity Water Co handles your information.
This page explains what information Purity Water Co collects through the site, how that information is used, when it may be shared, and what choices may be available to you.
Privacy at a glance
Purity Water Co ("Purity Water Co," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share through puritywaterco.com and any related pages, forms, or services.
Quick note
This policy covers website activity, quote requests, contact submissions, scheduling activity, and related communication with our business.
Information We Collect
Purity Water Co may collect information you provide directly, information collected automatically when you use the site, and information we receive from advertising, analytics, or lead-generation partners.
Information you provide directly
- Name
- Email address
- Phone number
- Home address
- ZIP code
- Details about your home, water needs, or service request
- Anything you submit through contact forms, quote forms, scheduling tools, chat tools, or email
Information collected automatically
- IP address
- Browser type
- Device information
- Pages viewed
- Time spent on pages
- Referral source
- Ad interactions
- Cookie and similar tracking data
Information from third parties
We may receive information from advertising platforms, analytics providers, lead forms, social media platforms, or other business partners when you interact with our ads, submit a lead form, or engage with our business online.
How We Use Information
We use personal information to respond to homeowners, run the site, measure performance, and protect the business.
Primary uses
- Respond to inquiries and provide quotes
- Schedule consultations, service calls, or installations
- Communicate about products and services
- Send service-related messages and updates
- Improve the site, marketing, and customer experience
- Measure ad performance and website traffic
- Detect fraud, misuse, or security issues
- Comply with legal obligations and maintain business records
Cookies and Tracking Technologies
Purity Water Co may use cookies, pixels, web beacons, and similar technologies to operate the site, understand user behavior, and improve advertising performance.
What these tools help us understand
- Which pages are visited
- How visitors move through the site
- Whether a visitor submitted a form
- Whether an advertising campaign led to a quote request or other action
Common partners
- Google Analytics
- Meta/Facebook
- Google Ads
- CRM, scheduling, or call-tracking platforms
Your controls
You can usually control cookies through your browser settings. Blocking some cookies may affect site functionality.
How We Share Information
Purity Water Co does not sell personal information for money. We may share information only as needed to operate the business, deliver requested services, comply with the law, or complete a business transaction.
When sharing may happen
- With service providers that support hosting, analytics, CRM, scheduling, payment processing, financing, communications, or advertising
- With installation partners, subcontractors, or service professionals as needed to provide requested services
- With professional advisors such as lawyers, accountants, and insurers
- If required by law, subpoena, court order, or regulatory request
- In connection with a merger, acquisition, sale of assets, or other business transfer
- With your consent or at your direction
Targeted advertising note
Some privacy laws treat certain advertising or analytics disclosures as a form of "sharing" even when no money changes hands. Where applicable, you may have the right to opt out of those practices.
Communications
If you contact Purity Water Co or request a quote, we may contact you by phone, email, or text message about your inquiry, service request, appointment, estimate, or related offerings.
Marketing choices
If you opt in to marketing messages, you may unsubscribe at any time by using the unsubscribe instructions in the message or by contacting us directly.
Text message consent
If you provide your phone number, you consent to receive calls and text messages from Purity Water Co regarding your request, appointment, products, and services. Message and data rates may apply. Message frequency may vary. Consent is not a condition of purchase. Reply STOP to opt out.
Data Retention, Security, Links, and Children
Purity Water Co keeps information only as long as reasonably needed for the purposes described in this policy and uses safeguards designed to protect it.
Data retention
We retain personal information for as long as reasonably necessary to provide services, maintain records, comply with legal obligations, resolve disputes, and enforce agreements.
Data security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of internet transmission or electronic storage is completely secure, so we cannot guarantee absolute security.
Third-party links and services
Our site may link to third-party websites or services. Purity Water Co is not responsible for the privacy, security, or content practices of those third parties, and we encourage you to review their policies.
Children's privacy
Our site is not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through the site.
Your Privacy Rights
Depending on where you live, you may have rights regarding your personal information.
Rights that may apply
- Know what personal information we collect and use
- Request deletion of personal information, subject to exceptions
- Correct inaccurate personal information, where applicable
- Opt out of certain targeted advertising, sale, or sharing practices
- Not be discriminated against for exercising privacy rights
How to make a request
To exercise applicable privacy rights, contact us at [email protected].
Notice to California Residents
California residents may have additional rights regarding their personal information under California law.
California rights
- Know the categories of personal information we collect
- Know the categories of sources from which personal information is collected
- Understand the business or commercial purposes for collecting, using, or disclosing personal information
- Request deletion of personal information, subject to exceptions
- Request correction of inaccurate personal information
- Opt out of the sale or sharing of personal information
- Limit the use of sensitive personal information, where applicable
- Not receive discriminatory treatment for exercising privacy rights
Opt-out preference signals
If you use a browser-based opt-out preference signal recognized by applicable law, Purity Water Co will process it where required.
Do Not Track and Policy Changes
Some browsers offer a Do Not Track setting, but there is not currently a universally accepted standard for responding to those signals.
Do Not Track
Our site may not respond to Do Not Track signals unless required by applicable law.
Policy changes
We may update this Privacy Policy from time to time. If we make material changes, we will post the updated version on this page and revise the Last Updated date above.
Contact Us
If you have questions about this Privacy Policy or Purity Water Co's privacy practices, contact us using the details below.
Mailing location
Purity Water Co
3299 Excalibur Ave
Westlake, OH